🧠Weekly Mind Sweep #97| Mind Your Business | Kindness
November 2023
Week 96: Curated Conversation; Kindness
*Week 97: Mind Your Business; Kindness
Week 98: Manage Your Mind; Kindness
Week 99: What’s On My Mind; Kindness
New to the Weekly MindSweep? Past issues live here.
Let’s sweep the brain…
Are you looking to increase profitability, earn lasting customer loyalty, and earn more word-of-mouth referrals?
Kindness matters.
"More than half (57%) of all U.S. respondents said they have refused to buy a product or service in the last two years because they felt a company was unkind or did not display kind qualities. In the context of the current economic downturn, 81% also said that they are more likely to purchase from companies they considered kind." [1]
Consumers vote with their wallets by choosing what they buy and who they spend their money with. We have a new desire to know how a company behaves, uses marketing, and pays a portion of its profits back to the communities it serves. Our awareness of what goes on behind the scenes is more advanced than ever before.
Kindness has become the new currency.
A small business owner has an advantage over a sizeable multinational chain: they can form meaningful connections with their customers. It isn't easy to replicate this relationship at a large scale. Yet Kindness is not a word commonly associated with business, even though business is a social interaction and a financial transaction.
Kindness is a business strategy.
Word of mouth is the number one way we obtain more customers. Kindness is instrumental in this approach and the foundation for building great relationships.
Your network and communities will benefit from Kindness, and you can build mutual respect with your competitors. Your compassionate acts not only build your brand and reputation but lay the groundwork for enduring success that will benefit your families, your colleagues, and the world.
Being kind feels good, and it pays off.
Five ways Kindness shows up in entrepreneurship.
Show yourself Kindness - how you speak to yourself directly impacts how you show up for others. Practice self-compassion. If you are faking it until you make it, there's a chance you are being "nice." Nice wants to please others. Kindness is rooted in intentionally giving.
Kind Networking - You get what you give. People remember how you make them feel; they will soon forget the paper-cut from forcing your business card on them. Be warm, welcome, and generous.
Trust & Relationship Building - Trust is built with your customers and colleagues within genuine relationships. Being kind means having honest conversations, even when they feel uncomfortable.
Profitability - being kind to your customers, colleagues, and community is a path to those humans sharing your name in rooms of opportunity[2]. People spend money with brands and people they like, know, and trust or who have been referred by someone who has those qualities.
Collaborations - Humans feel better when we know someone has our backs. When we have positive emotional connections to others, we move through the world with a sense of purpose, which drives motivation.
Kindness isn't exclusively an action. It's a quality you can cultivate. Giving Kindness is often simple, free, and good for our bodies. Thoughtful interactions show a person you're thinking about them and reflecting on their unique attributes and the value they bring to the world.
Or, it can be actions, like inviting someone for tacos*.
*This is the secret to my heart.
In addition to helping you become a better entrepreneur, Kindness will also bring you happiness and positivity.
Kindness engages our hearts and minds. More on the neuroscience of Kindness next week in the Weekly MindSweep No. 98 | Manage Your Mind | Kindness.
What’s one thing you can do to show Kindness to someone this week?
Are you ready to build a business you are proud of? Let’s chat about incorporating KINDNESS!
A place for my digressions.
[2] “Rooms of opportunity” is something you will hear me say often. As entrepreneurs, our networking world online can feel small. You find yourself showing up in Zoom meetings to familiar faces, which is a beautiful way to build relationships. When you leave the Zoom room with a deeper understanding of who those business owners are and what they do and enter into a local in-person conversation, this becomes a room of opportunity! You are there to represent yourself AND those you’ve built relationships with online!
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What I’m reading
Tough Titties by Laura Belgray
What does it take to grow up cool and popular, master adulthood, fast track your success, and always be your best? Laura Belgray wouldn’t know.
Tough Titties is one big permission slip to be a dork, a sometimes-unspiritual slacker, a late bloomer and, ultimately, 100% yourself. It’ll also have you snort-laughing in public and tapping whoever’s nearby to say, “Lemme read you one more part!” Which is annoying, but tough titties.
Thank you Karen Kossow of Out of Your Ordinary for this fun read!
What I’m listening to:
Dr. Heidi. The Business Psychologist
“In this episode, "Swimming Through Success," Renata shares her incredible journey, illuminating the path she carved in the competitive realm of swimming and beyond. As a thought leader and influencer, Renata has been pivotal in guiding aspiring athletes, coaches, and institutions toward greatness.
Tune in to uncover Renata's invaluable insights on harnessing the power of determination, setting effective goals, and cultivating a winning mindset. Whether you're a seasoned athlete, a budding coach, or simply someone seeking to excel in your chosen field, Renata's wisdom will leave you inspired and motivated to make waves of positive change.”
Collaborations!
Sudbury Chamber
Marketing & Branding Workshop
Wednesday November 8th, 2023
Time: 3-6 pm
Location: Sobre Mesa
Join experts:
Stuart Beeby of Stuart Beeby Photography
Jamie Chapman of Chickbook Creative
Shannon Giordano of Serendipity Social Media
Bring your laptop and any marketing materials for a hands-on review! Bring your questions and receive advice and support!
Members $20 / Non-Members $30
Refreshments and snacks
Thank you to our Sponsor, Harbor One Mortgage in Sudbury!
Mindful Connections
Please join us for an IN-PERSON Mindful Connections!
11/16/2023
11 am - 1 pm
Pressed Cafe
216 S River Rd
Bedford, NH 03110
Co-hosted by Terri Hamilton of Apparent Connection LLC & me!
This unique networking experience allows the space for like-hearted entrepreneurs to learn more about each other, share their gifts with the world, and learn more about each other to share names in rooms of opportunity.
Join us! Free; Registration Required
Can't make it? We host this offering every Monday at 9 a.m. on Zoom. Sign up!
In other news…
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