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Reality Check. Success is a Choice.

As humans, we make over 35,000 choices every day. It’s exhausting, really.

Like, deciding which granola to put on my yogurt, which yoga pants to wear to my Zoom meetings, or if it’s time to donate some of my book pile to the local library. (Spoiler alert: it probably is.)

Now, add on the entrepreneurial flair, and you're staring at a multiple-choice exam with no clear answers. We navigate the vast landscape of decision-making, wearing multiple hats and relying on ourselves to conquer the challenges like a superhero with a ta-da list!

(A ta-da list is like a to-do list but sounds more fun. Thank you, Lisa Campbell)

Success isn't just a distant dream; it's a series of choices made every day.

Entrepreneurs can consider three buckets when thinking about Minding Your Business: Reality.

Mindset, Market, and Motion.

Mindset

How you perceive reality matters.

Your brain is in your head, which is on your body (unless you are sick and your head feels all floaty and such), and it starts with you.

Go back to Week 95 and take a peek-sy at how important it is to rethink failure.

"As an entrepreneur, when I put an offer into the market, and it doesn't sell, it's not a failure. From my perspective, it's an experiment and an opportunity to learn more information about what the market is looking for. Failure is a perspective."

Embracing failure is not a setback but rather a step forward in your journey -they are stepping stones to success.

Market

You cannot wish or will a market into buying something you love.

Entrepreneurs must pivot and adapt. We're often trying new products and services in the market. It's possible to have a profitable idea and face the reality that the specific way you execute it may not resonate with humans to open their wallets. Listen to market feedback so you can adjust to meet the needs of your potential buyers. They often speak with their dollars.

You can argue with your financial books or how business, sales, and marketing work or face reality.

Generating revenue is not just a goal; it's necessary for survival and growth.

Motion

Aka action - but I love me some alliteration.

What you are offering will be unique from what is in the market for the simple fact that you are offering it. The only way to learn what works and, more importantly, what doesn't is to take action.

While planning and strategy are essential, they're like a GPS; they are meaningless without turning the car on. You must take action. Your uniqueness lies in what you offer, and the only way to discover what works is by taking action. Motion is not a linear path; it's a dynamic force that propels you toward success.

Sales and marketing strategies that may work for others may not work for you, your brand, your business, or, more importantly, your customers.

Reality checks are the compass guiding your journey.

Make choices that propel you forward, and success will follow.

The journey will be challenging, but big things happen with small steps, one day at a time. #OnePercent - because, let's face it, we're all trying to be people who know what they're doing. 😂

Which bucket would your business benefit from facing reality about?

The answers you need for your business are already within you.

If you’d like support in pulling them out to build a business you are proud of, I’m here to help.

Book a free consultation

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