🧠Weekly Mind Sweep #136 | Mind Your Business | Trust
August 2024
Week 135: Curated Conversation; Trust
*Week 136: Mind Your Business; Trust
Week 137: Manage Your Mind; Trust
Week 138: What’s On My Mind; Trust
New to the Weekly MindSweep? Past issues live here.
Let’s sweep the brain…
🎬 Rather watch or listen instead of read? Now you can!
👉 Click here to Listen
There is a reason marketing expert and author Bob Burg's 1994 words, "All things being equal, people will do business with and refer business to those people they know, like, and trust," have stood the test of time.
It's human nature.
Since 1994, corporations have tried to replace this philosophy with neuroscience tactics to buy our attention and build our trust around a manufactured sense of security.
Trust is the foundation of human relationships, connections, and business worldwide. [1]
What has changed is why we trust them, what types of businesses they are, and where trust is built.
In 2024, we demand that businesses take greater responsibility for their employees' welfare, create a diverse and equitable market, and improve the environment for our cities, towns, and the world.
Let's take a deeper look at this from a like-hearted entrepreneurial perspective.
Why we trust when we buy: [2]
We feel we receive a good value for the money. Providing a product or service costs money, and we value paying ourselves and/or our employees a living wage.
How do you ensure you're providing the best value?
We prefer quality. When we pay a fair price for a good or service, we want the product or experience to last.
How do your customers experience your value?
We've developed brand trust and have yet to be given a reason to change our minds.
How are you allowing buyers the opportunity to like, know, and trust why your product or service can serve them better?
Types of business:
"In a recent survey conducted by the Pew Research Center, 86 percent of people said small businesses have a positive effect on the way things are going in the country these days, up from 80 percent in October 2022." [3]
More specifically, in the 2024 Edelman Trust report, Family-Owned Business Most Trusted Type of Business. [4]
We're tired of how things have been done in business and larger organizations. People are looking for deeper connections and better communities. We want to buy from humans, support local businesses, and love the experience.
As a like-hearted entrepreneur, it's our time to shine!
Where Trust is Built:
In the larger market, brands are made and broken by the media and require more than advertising to make a purchase impact. Whether you are a large brand or a small to mid-size business, there is knowledge to consider.
How your brand behaves matters. Consistent marketing and personal messaging are imperative to spread your message to the humans who need your product or service. That messaging is witnessed, and people judge it.
The brain and nervous systems decide safety and whether values are aligned. This experience happens before they even have an opportunity to meet you.
Personal experiences. Once you've been given the opportunity to stand before a potential customer, you have the opportunity for them to experience you. While what you say is important, what you do determines whether you are safe and trustworthy.
Be yourself. You're looking to attract people who share your values and believe in you and your work.
Referrals. When a current customer mentions your name in a room of opportunity, it peels back a layer of credibility for a new potential customer. It speaks to who you are and how you show up.
Your name becomes associated with the like, know, and trust factor before they even meet you!
Exciting news from a recent study shows that once you engage with a customer and prove you are trustworthy, they can be a customer for life.
63% of people will buy new products from you, even if it's more expensive
Not only will they continue to buy from you, but they'll also recommend you to others.
53% of people will advocate and recommend your product or service if you are their fully trusted brand.
As a like-hearted entrepreneur, you bring a unique perspective to the business world.
Your genuine approach to building relationships and trust sets you apart in a world increasingly valuing authenticity and human connection.
Remember, your story, your values, and your authenticity are what make you stand out.
Your ability to see things differently is your strength! By staying true to yourself and fostering genuine connections, you can create lasting trust with your customers—trust that rises above trends and stands the test of time.
The world needs, and is asking for, more entrepreneurs like you—who care deeply, think differently, and lead with heart.
My question for you this week is:
How do you build and maintain customer trust, and how could you deepen those connections?
Reply and share with me!
The answers you need for your business are already within you. If you’d like support in identifying them and building a business you are proud of, I’m here to help.
Are you a like-hearted entrepreneur ready for support? Let's connect.
Was this blog forwarded to you? Sign up!
Jamie’s Second Brain Corner
[1] Did you miss our month on Relationship?
[2] 2024 Edleman Trust Special Report Brands & Politics.
[3] February 2024 Pew Research Center -Americans overwhelmingly see small businesses as having a positive effect on the way things are going in the country.
[4] 2024 Edelman Trust report, Family-Owned Business Most Trusted Type of Business.
MONDAY: 8 am - Curated Conversation - Zoom
Changing the world, one Monday Morning at a time. Learn more + Sign Up for a Monday morning reminder!
What I’m reading
The Maid
A Novel by Nita Prose
Molly Gray is not like everyone else. She struggles with social skills and misreads the intentions of others. Her gran used to interpret the world for her, codifying it into simple rules that Molly could live by.
Since Gran died a few months ago, twenty-five-year-old Molly has been navigating life’s complexities all by herself. No matter—she throws herself with gusto into her work as a hotel maid. Her unique character, along with her obsessive love of cleaning and proper etiquette, make her an ideal fit for the job. She delights in donning her crisp uniform each morning, stocking her cart with miniature soaps and bottles, and returning guest rooms at the Regency Grand Hotel to a state of perfection.
But Molly’s orderly life is upended the day she enters the suite of the infamous and wealthy Charles Black, only to find it in a state of disarray and Mr. Black himself dead in his bed. Before she knows what’s happening, Molly’s unusual demeanor has the police targeting her as their lead suspect. She quickly finds herself caught in a web of deception, one she has no idea how to untangle. Fortunately for Molly, friends she never knew she had unite with her in a search for clues to what really happened to Mr. Black—but will they be able to find the real killer before it’s too late?
A Clue-like, locked-room mystery and a heartwarming journey of the spirit, The Maid explores what it means to be the same as everyone else and yet entirely different—and reveals that all mysteries can be solved through connection to the human heart.
Collaborations!
THIS FRIDAY!
Join us on Friday, September 6th, at the MetroWest Chamber of Commerce for this two-hour interactive business community experience.
We'll discuss ways to cultivate business through Sales, Marketing, and Communication methods that support relationship building, showing up authentically, and connecting deeper with colleagues and the people you serve.
9-11 am - Open discussion, community support, brainstorming ideas
Join me in meeting business owners in our community. You'll leave with new tools to help you make connections and build your business!
Free; Registration is required: https://bit.ly/MWCoCSept2024
Mindful Connections
Connecting like-hearted entrepreneurs to build relationships, offering support, understanding their passions, and sharing their names in rooms of opportunity.
Every Thursday, 12-1 pm EST.
12:00 - Take 5—a guided meditation with Terri Hamilton of Apparent Connection to ground your week with peace and focus.
12:05-1 pm Round-table Share
Who you are
The gifts you bring to the world
Who you serve
The answer to a Curated question to spark conversation.
If you found this on the web, sign up to join us!
A 12-week Entrepreneurial community beginning Tuesday September 10th.
In other news…
Feeling #FOMO about Curated Conversations? Join us!
