🧠Weekly Mind Sweep No. 161 | Curated Conversation | Consistency
February 2025
*Week 161: Curated Conversation: Consistency
Week 162 Mind Your Business: Consistency
Week 163: Manage Your Mind: Consistency
Week 164: What’s On My Mind: Consistency
Let’s sweep the brain…
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In the MindSweep this week:
Curated Conversation with curated GIF’s & puns (for your entertainment).
Jamie’s Second Brain Corner: Links to references. Need a map? I’ve got you!
What’s I’m Reading - Caste: The Origins of Our Discontents
Collaborations with Terri Hamilton (Thursday) & Shannon Giordano and the MetroWest Chamber of Commerce - THIS FRIDAY!
My face đź’ś and a link to schedule your free consultation.
Find Your Focus: Harness the Power of Consistency
Every Sunday morning, while the world is still stirring awake, I claim a few sacred hours with my coffee and a quiet determination. It's in this simple, ritualistic act—crafting my Weekly MindSweep email—that I connect with a vibrant community of like-hearted, idea-generating, mission-driven entrepreneurs who meet me every Monday at 8 a.m. EST for Curated Conversations to share new perspectives on curated topics. [1]
You might assume that I'm driven by a sudden burst of inspiration each week, that some fascinating idea crossed my eyes or ears that drove me to the page. But that's often not the case.
In reality, it's the steady cadence of consistency that fuels it.
Let’s sweep the brain…
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It's because, week after week, even on days when motivation is nowhere in sight, I honor my commitment to the routine, reinforcing the truth.
The magic happens in the deliberate, unwavering actions that build over time.
Let's start by untangling two words that often get mixed up: consistency and frequency.
Frequency is about how often you do something. It's the tally on your calendar, sending updates every Tuesday or posting on social media daily.
Consistency, on the other hand, is about reliability and steadfastness. It's the habit of showing up and doing the work, regardless of the ups and downs.
For entrepreneurs who often grapple with bursts of energy and moments of distraction, focusing on consistency is like anchoring yourself in a storm. When I consistently write my weekly email—even if every email isn't a masterpiece—I build trust with my audience and reinforce a habit that transforms my behavior over time.
I committed to consistently writing one email every week.
Some weeks, it's a gem; other weeks, not so much. Sometimes, my mind is cluttered, distractions call me from near and far, and writing seems like a distant memory. But every week, without fail, I sit down, write something, and hit send.
Over time, that routine builds neural pathways in my brain, turning the act of writing into a habit. The brain loves routines—it craves predictability—and this regularity helps diminish the anxiety and procrastination that often accompany idea generators' brains.
Fast-forward to delivering over 160 Weekly MindSweeps, I've developed a habit formed by a cycle of cue, routine, and reward for my brain.
By creating a reliable cue such as "every Sunday morning I sit and write," you signal your brain, "It's time to write." The routine of drafting and sending an email follows, and the reward—whether it's the satisfaction of completing a task (oooh, check that box!) or the engagement from your audience—cements this behavior.
This isn't just theory—it's the same process that has helped me build a thriving community through one email a week.
In contrast, high-frequency tasks without consistency may not hit that neurological sweet spot. If you are "motivated" to post on social media 8 times today but then don't show up for weeks or months, the irregularity can leave your brain (and your ideal customer) searching for a pattern. Are they open for business or not?
This inconsistency makes it harder to turn the activity into a deeply ingrained habit.
Building on this foundation, once I developed the habit of consistently writing each week, I attached a new behavior to an existing habit. This practice can be a powerful strategy to boost consistency.
With my new writing routine, I can add sharing (literally copying and pasting) this content onto a new platform like Substack. This practice provides the opportunity to connect with a new audience! This linkage makes the new habit in my brain less daunting because it's piggybacking on something I already do reliably. [2]
This simple shift from sporadic bursts to structured routines can be a game-changer on your entrepreneurial journey.
Setting up structured routines supports consistency.
By carving out a dedicated time and space for my weekly email, I reduce decision fatigue and create an environment primed for productivity. Over time, my brain begins to associate that specific moment and setting with focused work, making it easier to overcome distractions and inertia.
This practice is also why I've struggled to write emails on different days. Darn you, neural pathways!
Consistency isn't about perfection or unyielding rigidity—it's about a gentle, persistent commitment to show up, regardless of the hurdles.
My frequency does not have to be your consistency.
By focusing on consistency rather than sheer frequency, you lay the groundwork for sustainable growth in both your life and your business. The weekly email is more than just a communication tool; it's a testament to the power of routine, the science of habit formation, and my commitment to practicing the art of storytelling in the everyday grind of entrepreneurship.
As we dive into February's topic of consistency at Curated Conversation, think about your own routines.
What small, consistent actions can you commit to that, over time, will lead to big results?
Embrace the journey, trust the process, and let consistency be the quiet force that propels you forward.
My questions for you this week :
What small, consistent action can you commit to that might build trust with your audience or bolster your productivity?
What reliable cue or trigger could you introduce into your daily routine to signal the start of a focused work session?
Reply and share with me!
Are you a like-hearted entrepreneur ready for support? Let's connect.
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Jamie’s Second Brain Corner:
[1] What is Curated Conversation?
[2] Follow Chickbook Creative on Substack!
[X] Did someone say MindSweep MAP?! Learn more about my Personalized MindSweep Mapping Process
MONDAY: 8 am - Curated Conversation - Zoom
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What I’m reading
Caste
Author: Isabel Wilkerson
“As we go about our daily lives, caste is the wordless usher in a darkened theater, flashlight cast down in the aisles, guiding us to our assigned seats for a performance. The hierarchy of caste is not about feelings or morality. It is about power—which groups have it and which do not.”
Beyond race, class, or other factors, there is a powerful caste system that influences people’s lives and behavior and the nation’s fate. Linking the caste systems of America, India, and Nazi Germany, Isabel Wilkerson explores eight pillars that underlie caste systems across civilizations, including divine will, bloodlines, stigma, and more.
Using riveting stories about people—including Martin Luther King, Jr., baseball’s Satchel Paige, a single father and his toddler son, Wilkerson herself, and many others—she shows the ways that the insidious undertow of caste is experienced every day.
Finally, she points forward to ways America can move beyond the artificial and destructive separations of human divisions, toward hope in our common humanity.
Find it where you browse
for books.
Collaborations!
Join us THIS Friday, February 7th, at the MetroWest Chamber of Commerce for this two-hour interactive business community experience.
We'll discuss ways to cultivate business through Sales, Marketing, and Communication methods that support relationship building, showing up authentically, and connecting deeper with colleagues and the people you serve.
9-11 am - Open discussion, community support, brainstorming ideas
Join me in meeting business owners in our community. You'll leave with new tools to help you make connections and build your business!
Free; Registration is required: REGISTRATION
Mindful Connections
Connecting like-hearted entrepreneurs to build relationships, offering support, understanding their passions, and sharing their names in rooms of opportunity.
Join us Thursdays, 12-1 pm EST.
12:00 - Take 5—a guided meditation with Terri Hamilton of Positively Terri to ground your week with peace and focus.
12:05-1 pm Round-table Share
Who you are
The gifts you bring to the world
Who you serve
The answer to a Curated question to spark conversation.
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