What’s Inspiring Me - Into the Magic Shop. A Neurosurgeon’s Quest to Discover the Mysteries of the Brain and the Secrets of the Heart.
April 2026
What I’m reading
Into the Magic Shop by James R. Doty M.D.
I’m inspired by the idea that the words we choose, especially the ones we quietly repeat to ourselves, are more than just thoughts.
They’re instructions that shape what we believe is possible.
If you’ve ever felt like your mind is getting in the way while you try to create something meaningful, I recommend reading Into the Magic Shop by James R. Doty.
This isn’t your usual mindset book. It tells a story that connects neuroscience, emotion, and the real experience of learning to manage your mind when life gets overwhelming.
If you’re a creative entrepreneur with ADHD, here’s what stands out: your nervous system isn’t a problem, it’s where you begin. Doty explains how attention, belief, and emotional regulation influence what we create, chase, and let ourselves accept.
It’s not about pushing yourself to be more disciplined. It’s about learning how your brain works so you can work with it.
One idea from the book really stuck with me: words are spells.
The way we talk to ourselves, even in our heads, has power. It shapes what our nervous system expects, what it protects us from, and what it thinks is possible. This book reminded me that our words don’t just describe things—they guide us.
If you’re building a business while dealing with distraction, self-doubt, or strong emotions, this book gives you more than just tips. It shows you how to connect with your mind with more clarity, purpose, and maybe a bit more kindness in the words you choose.
Learn more, listen to the tools and read the first chapter for free. https://www.jamesrdotymd.com/magicshop
